Why Your Small Business Needs a Website

Ever considered why you should have a website for your small business? Maybe your customers ask for your URL or perhaps they’d like to place an order online. The truth is, it’s not hard to build a professional website and the costs are minimal. You’ll put some time in to get things started, but the return you receive is well worth it.

Build Your Brand

A small business website helps promote who and what you are. Whether you’re a one man show for your lawn maintenance business or the head of a 50-person plumbing company, a website matters. With 77% of Americans connected to the internet (and wireless users growing by the minute), it’s important to have an online presence.

Give Customers a Choice

By pointing potential and current customers to your small business website, it’s easier to grow your business. Let automated processes like an online store sell your products. Prospects can easily glean more information about your company with a few clicks. Current customers can join newsletters or email your support team. Remember that you’re solving problems and finding solutions for your customers. That’s what makes the sale!

Social Media is the Wave of the Future and It’s Happening Right Now

People want to connect and technology provides that option. Give your customers a sounding board through your website. When you establish a blog, offer product review/comment sections, or have a forum, your small business gets the edge over your competition. Remember that the majority of your customers are internet savvy. They want to interact with you! Give them transparency and you will earn their trust.

Websites are a Low-Cost, Easy Way to Market Your Business

Besides building your brand and on line reputation, a small business website is an almost free way to market your services or products. The cost of running print ads or direct mail marketing campaigns are costly. Setting up your website and marketing through it costs very little. A domain can be bought for around $12 annually and hosting runs anywhere from $3-8 per month, depending on your provider. (Hosting costs are much higher for websites with large amounts of traffic, but starting out, you won’t need it.)

Now that you’re armed with new information, what are you waiting for? Get your website set up and build your brand!

The updated version of this post can be found here.

About Laura Townshend 91 Articles
Laura's a native Texan. Besides loving Texas and horses, she's a marketing consultant, writer, and blogger who lives in the western Hill Country of Central Texas with her husband, their daughter, and a bunch of dogs and cats. Reach her at laura@biggreyhorse.com.

8 Comments Posted

  1. Website provides your business with visibility, it’s definitely good to have one. I’ve had three just in the last year.

    • Hi Bailey! I completely agree that well written, quality websites have a market. It’s important for businesses to develop a strong online presence in order to earn the trust of prospective clients…and to keep current customers, too.

      Thanks for stopping by and I hope to see you again! 🙂

  2. I have been considering this a while, now. I mean, I built a very bare bones sort of deal but…eeeh. You wouldn’t happen to know someone you could refer me to in terms of building a website, would you?

    • I’ve constructed my sites, and as far as referring you to someone, I would read up on Darren Rowse’s ProBlogger site. I bet someone there has already talked about hiring a designer. If not ProBlogger, I would look for good designers in your area. 🙂 Thanks for commenting! I really appreciate it and have a groovy day!

  3. It’s 2011…..Customers expect a Business or Organization to have a website. No doubt in my mind Every Business Needs A Website!
    Thank you Laura…..Best…..Brian

    • Hi Brian! You’re correct that many customers expect an online presence. However, many small businesses have NOT made it into the digital age. Why? Cost, fear, lack of manpower, not understanding how a website works…there are a multitude of reasons small and even some moderately sized businesses are not on the web. That’s my mission…get small businesses up and running and building their brand! 🙂

      Thanks for reading and commenting — I hope to see you again!

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