Ever considered why you should have a website for your small business? Maybe your customers ask for your URL or perhaps they’d like to place an order online. The truth is, it’s not hard to build a professional website and the costs are minimal. You’ll put some time in to get things started, but the return you receive is well worth it.
Build Your Brand
A small business website helps promote who and what you are. Whether you’re a one man show for your lawn maintenance business or the head of a 50-person plumbing company, a website matters. With 77% of Americans connected to the internet (and wireless users growing by the minute), it’s important to have an online presence.
Give Customers a Choice
By pointing potential and current customers to your small business website, it’s easier to grow your business. Let automated processes like an online store sell your products. Prospects can easily glean more information about your company with a few clicks. Current customers can join newsletters or email your support team. Remember that you’re solving problems and finding solutions for your customers. That’s what makes the sale!
Social Media is the Wave of the Future and It’s Happening Right Now
People want to connect and technology provides that option. Give your customers a sounding board through your website. When you establish a blog, offer product review/comment sections, or have a forum, your small business gets the edge over your competition. Remember that the majority of your customers are internet savvy. They want to interact with you! Give them transparency and you will earn their trust.
Websites are a Low-Cost, Easy Way to Market Your Business
Besides building your brand and on line reputation, a small business website is an almost free way to market your services or products. The cost of running print ads or direct mail marketing campaigns are costly. Setting up your website and marketing through it costs very little. A domain can be bought for around $12 annually and hosting runs anywhere from $3-8 per month, depending on your provider. (Hosting costs are much higher for websites with large amounts of traffic, but starting out, you won’t need it.)
Now that you’re armed with new information, what are you waiting for? Get your website set up and build your brand!
The updated version of this post can be found here.