The third part of our Building a Successful Business series offers tips to help other businesses. While I’ve focused on helping fellow writers, these tips can be used by any marketer who’s drumming up new business. If you’re hungry for new clients and want to develop relationships with prospects, you’ll enjoy these suggestions.
A writer asks, “Other writers talk about having their own clients to write for, and I want to get inside that part of the industry. Problem is, I’m not sure where to start. Where do I find clients?”
Here are some of my simple secrets for helping businesses:
- I watch what my followers are talking about.
- I also do searches on particular terms I’m interested in to pull from outside the pool I swim in.
- I watch what the folks I follow are talking about.
- I look at where my contacts have worked, who they’ve worked with, see what they are currently doing, and who their connections are. I work hard to connect on a local and regional level as opposed to national/worldwide. It’s easier for me that way.
3) Read the local weeklies
- I see what’s happening, where it’s happening, when it’s happening. Local events, people coming to town, people doing special things.
- I carefully monitor who advertises – they have some sort of marketing budget and understand the value of marketing/advertising.
- I look for those who pull 1/2 and full page ads. They are very conscious of marketing and eager to find new business/customers.
- I scan for who has a website. ‘Nuff said.
4) Talk to people
- I can’t stress how important this is. I don’t care if it’s the cashier at HEB (these folks know everything because they see everyone), the guy down the street, or the people at my barn. Without conversations, nothing happens. When you listen, you will find all kinds of groovy information to work with.
So you’ve gleaned information about the people you want to work with. You know who’s in need of new customers and who has an advertising budget. You know who has a website. You know the events going on around your community and the businesses that are involved.
The next step is so easy, but few writers take it. ACTION!
- Contact the businesses that are sponsoring a local charity event. Congratulate them for the sponsorships and introduce yourself.
- Hand out a few business cards when you see your stylist, local grocer, realtor, etc. Tell people what you do.
- Telephone businesses that advertise in your local weekly (or daily) and introduce yourself.
- Send a letter of introduction when you connect with new people on LinkedIn. Ask for introductions to their connections, too.
- Re-tweet news that’s relevant to your Twitter followers. Let the person who tweeted know you’re interested in their news. Ask for an interview. Give them free exposure.
These are a few things that I do to help.
Notice that I said I do these things to help businesses, not close a sale. You gotta start warm and work your way up. I cannot stress how important it is to qualify a lead before pouncing on it.
Have questions? Need more help? Would you like a private consultation with Laura to discuss your marketing needs? Contact me and let’s get the ball rolling in the right direction. I’m here to get your business on track!
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