The definition of marketing.
Stuart Miles

Affiliate Marketing: Why in the Heck Are Those Ads on Your Blog?

Image courtesy of Gualberto107 /

In the last month or so, I added affiliate marketing to the Big Grey Horse Media blog. Affiliate marketing has been on my mind for several years, but I wanted a fair amount of traffic before implementing advertising on our site.

Some would disagree and say that bloggers can monetize their sites at any point in time. While there are no hard and fast rules regarding monetizing your web properties, I felt Big Grey Horse Media should have good traffic first. Plus, many merchants won’t work with fledgling blogs. Add to that my feelings when I started the blog in 2010: I had no desire to monetize my site through ads.

Times are different. You can read how Big Grey Horse Media’s evolved since 2010 and gain insight into where we are moving in the future.

So why in the heck are those ads on our blog? Advertising makes money. Affiliate marketing makes money.

Big Grey Horse Media is a business. We’re in it to provide stellar service to our clients. In order to continue to give you first-class service, we must pay for services and products that are of the highest quality. And high quality products and services cost money.

When you hire us for writing, marketing, or social media services, we make money.

When you shop for products and services through our website, we get a commission.

The definition of marketing.
Image courtesy of Stuart Miles/

Those beautiful ads displayed in the sidebars are hand-picked from the merchants we partner with. We only partner with the best. First, we will only showcase companies that meet our standards and are products and services we either use or would happily use if the need arose. Second, we want to give you the best shopping experiences.

Making money is something that we do. Our clients who use our services for marketing, writing, and social media have been our bread and butter since 2008. Now that the blog has grown and branched out, it’s only right that we accept advertising and provide affiliate marketing services, too. The more money that comes in, the more money there is to provide you with the best experiences when you visit Big Grey Horse Media.

Shop through our links. Know that we thoroughly vet merchants and sponsors prior to partnering with them. These are trusted brands, folks.

As much as we appreciate the brands that we work with, our first priority is our readership. Without you, we couldn’t do it. Feel free to give us feedback on how we’re doing.

Visit this page for a comprehensive list of products we recommend.

About Laura Townshend 91 Articles
Laura's a native Texan. Besides loving Texas and horses, she's a marketing consultant, writer, and blogger who lives in the western Hill Country of Central Texas with her husband, their daughter, and a bunch of dogs and cats. Reach her at

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