Disclosure: Big Grey Horse Media received an invitation to Smashburger’s Media Preview Party. However, it was my decision to write this piece and the invitation did nothing to sway my views of Smashburger except to raise my awareness of the brand. Big Grey Horse Media endorses and supports companies that use fresh ingredients and you know, we love gourmet fast food! Danny Gallagher, one of Big Grey Horse Media’s contributing writers, will be attending the Media Preview Party. We eagerly await his post and yummy photos!
Fast food becomes gourmet when Smashburger comes to Waco, Texas. The company began as Rich Schaden’s dream in 2007. Consumer Capital Partners funded the venture, which has grown into 39 restaurants in Texas, and over 200 restaurants worldwide.
What sets Smashburger apart is the food. We’re not talking about regular fast food, folks. This isn’t McDonald’s. We’re talking about fresh Angus beef that’s never been frozen. The name Smashburger comes from the technique used on a 400 degree, flat grill, where the Angus beef burgers are smashed.
How many fast food burger joints can lay claim to that?
Smashburger is also unique because each restaurant offers a bit of diversion. Regional tastes are kept in mind when the menu is prepared.
Milkshakes crafted from Haagen-Dazs ice cream, fresh toppings and condiments, salads, chicken burgers…gotta say that writing this post has me feeling worked up and hungry. I’m not a big beef burger fan, but when I do crave a juicy, delicious burger, it must be fresh and high quality. And yes, Afriel and I plan on eating at Smashburger when we’re out and about. Why not?
The choices are great folks, from what I can see. A company that’s focused on quality gets my vote every time. Fast food’s become an important commodity in today’s landscape of busy families and big business in America. However, fast food can quickly get away from value when poor menu choices are offered. Value does not equal cheap prices and crappy food. Making people sick because they are poor or crunched for time isn’t helping folks live the American dream (if that even exists!).
I dig what Smashburger (and companies like it) are doing.
Responsible choices, ya’ll.
Smashburger is located at 1230 N. Valley Mills Drive in Waco, Texas 76710. The phone number is 254-400-2749. Visit Smashburger online for menus, online ordering, and more.
If your company would like Big Grey Horse Media to attend your events, please contact me. We’re hear to spread the word about brands we love.