Some businesses complain about it. Many writers are perplexed by it. Content mills, agencies, and brokers take advantage of it. What’s the difference between cheap vs. expensive writers?
In most cases, there’s a world of difference between a cheap writer and an expensive writer. Remember the adage, “You get what you pay for.” It’s so true.
Money’s a funny thing and it’s all relative at the end of the day. I’m sure there are writers you can commission for low rates and get a perfectly good product. For the most part, um, no. How do I know that?
First of all, writers working for one penny a word (or less) are not going to research a topic. Heck, writers that are paid five to ten cents a word don’t want to bother with too much research.
And what happens when your copy isn’t researched?
YOU GET CRAP. That. Doesn’t. Convert.
I know some writers who work for low rates. They can do this because they either have second incomes or they work on volume. They churn out content as fast as their fingers can type.
Some companies groove along with crap on their websites. We don’t do that at Big Grey Horse Media. Never. Ever. Ever.
I think A-list blogger Steve Pavlina wrote that his blog posts took hours to craft and perfect. Guess what? He’s not the only one! Big Grey Horse Media’s blog posts can take days to write depending upon the topic. And yes, we’re extremely proud of producing content that readers enjoy.
Here’s the deal. You can hire cheap writers and get your work turned around quickly, sometimes within 24 hours. Sure, you think that the copy should be easy because it’s a 400 word piece about bird watching.
And when you pay a writer $10 to write that piece, you’re gonna get, at best, five minutes of research that’s been quickly read over and then vomited back onto the page. Regurgitation is the hallmark of cheap writers. I’m sorry to offend my fellow writers who do this and I don’t mean to alienate you. If I were writing for $10, I’d do the same thing.
What I despise hearing even more is “I just write it off the top of my head!” Ugh. Really? I’m sure your clients don’t appreciate that. And if they do, all the more power to ’em. If I pay a writer, I expect quality, not the top of someone’s head or vomit on the page.
We have a completely different mindset around here. I dig:
- Interviewing my clients.
- Determining goals.
- Researching and digesting marketing collateral.
- Working out strategies to reach those goals.
- Defining what didn’t work in the past.
- Refining copy until it fits.
- Testing as we go.
There’s more, but that’s the core of what we do at Big Grey Horse Media. When we’re hired, we become a partner. We’re just as invested in your business as you are. When you succeed, so do we.
Your business with Big Grey Horse Media is an investment. We see your need to grow and reach higher and we help you climb. We take your goals seriously and we’re in it with you, every step of the way.
Why are some writers so damn expensive? Again, money’s relative. A small business that’s boot-strapping isn’t going to appreciate paying $500 per blog post when the biz doesn’t have a marketing budget. A large corporation or a well-funded start-up takes $500 a post in stride and places an order for a package of 15 posts. Consider that the $500 blog post has unique photos, is placed within the company’s content management system by us, is fully linked, optimized, and part of the company blog’s overall structure, brand, and also is part of a specific content marketing campaign.
That’s the difference between a $10 post and a $500 post.
It’s not to say one writer is better than the other, because I truly believe many cheap writers would love to increase their rates and work for better clients. Most writers won’t because the truth is, they don’t want to. And that’s fine.
When you’re building your company brand, however, do you really want what’s basically spun content on your site? Think about it.
When you work with us, the sky’s the limit. Grow your brand the right way.
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