Tag Archives: Big Grey Horse Media

Blogging With Big Grey Horse Media: Three Amazing Years

I’ve reached a milestone. I’ve been blogging with Big Grey Horse Media for three years, and it’s been one of the best experiences in my life.

As a writer, you’d think that maintaining a blog would be easy to do. During the last three years, I’d say the majority of the time this blog was a chore to keep up with.

I started blogging around Thanksgiving in 2010. I’ve had periods where I blogged and more periods where the blog stagnated. Honestly, it was more work than pleasure. To be brutally honest, the majority of these three years, I only blogged because I felt it was part of my responsibility to do so. There was one period in the past where I happily showed up to post.

The majority of the time, this blog was an afterthought. My client work always took precedence. After all, that’s what paid the bills.

I reckon that for most bloggers, this is a common occurrence. You start off strong and you fade quickly. Or you start with the best of intentions and fizzle out but keep going…without inspiration…and your blog sucks. But you keep posting, because you think it’s the right thing to do.

It’s not. One thing I do know is that blogging because you feel you must is wrong. Your readers will know your game and leave.

I love how my company’s grown. I’m very proud of what we do and the customers we serve. What amazes me the most is how this blog has evolved, developed, and grown. From where I started in late 2010 to where we are now, three years later at the end of 2013, is a completely different place.

My blog’s canvas certainly has painted a different picture from what I imagined it to be.

When I dug in last summer and dedicated my time to regular posting, I realized that this is really where I want to be. I love visiting restaurants and doing reviews. I enjoy working with other writers and having their voices be part of Big Grey Horse Media. I love the PR we’re getting and I love seeing folks come from UrbanSpoon and Foodio54.

I dig how Big Grey Horse Media’s social media channels send hundreds of readers our way each month.

If you were a newbie blogger and asked me how to do it, I think my answers would mirror what I said when I wrote this blog post. However, I’d also add this to the mix:

Be willing to grow with your blog. Setting goals and planning editorial calendars is something every blog owner must do. You gotta have a road map to work from.

Keep your eyes open, however, to the signposts along the way. Sometimes a side adventure is waiting for you. More so, a new road may appear that will take your blog to super stardom.

This coming year, Afriel and I have all sorts of fun planned for the Big Grey Horse Media blog. As always, we invite your comments and thoughts. Feel free to contact us here or email laura@biggreyhorse.com.

Thanks to each of you who visit Big Grey Horse Media’s blog. We appreciate you so much – we couldn’t do it without you! Thanks for reading, commenting, and sharing. Happy holidays to you and yours!


Comment Policy on Big Grey Horse Media

TogetherThis is a general post about the comment policy on Big Grey Horse Media. We had no formal comment policy posted until now. We’re growing, quickly, and it’s time to establish the house rules.

We encourage comments on our blog posts – that’s how conversations begin and continue. We encourage friendly debates and lively discussions. Big Grey Horse Media supports the rights of every American to have free speech.

However, your rights to free speech do not mean that you can blast whatever you want, whenever you please. Would you go to HEB or Chili’s, stand on a table, and begin shouting whatever you were feeling at that point in time?

We suppose you could engage in that behavior, but it would either land you in a hospital psychiatric ward or jail. Just as you cannot behave in ways that are not considered good manners when you visit other private businesses, you cannot do that here on our site.

Big Grey Horse Media is a private business. You have to obey the rules or you’ll be thrown out.

Some people feel the anonymity of the internet gives them free rein to behave in ways they wouldn’t if their identities were revealed. That’s a shame, and we’ve seen it happen since the internet began developing in the late 1980’s and the early 1990’s.

We will allow you to visit and comment as much as you like, as long as you follow the guidelines listed below.

  • Remember your manners. Be respectful and polite.
  • Profanity isn’t okay.
  • Submit links in your comment and your comment won’t be published.
  • Use your real name, not a keyword. If you feel the need to hide, maybe you shouldn’t be here.
  • Spam? We don’t eat it and our filter throws it away.

Hate speech, rudeness, trolling…there’s no point. If you don’t know how to have a friendly discussion or debate, please leave.

We can agree to disagree, can you? (this is the key, folks)

We respect how you feel and what you think. If you are here, it means that you operate the same way.

If you can follow these guidelines and respect what we’re doing at Big Grey Horse Media, come on in! If you disagree and are here to provoke, attack, and cause fights, why are you here?

Big Grey Horse Media Has a Winner! The Giveaway Announcement

Big Grey Horse Media recently ran a giveaway in conjunction with PunchTab. We are ready to share the giveaway announcement and name who the winner is.

Sherie Dunn-Turner is the winner of the Big Grey Horse Media Giveaway! She’s the proud recipient of a $50 HEB gift card.

We appreciate everyone who entered the giveaway and many thanks to Sherie, our lucky winner.

Enter the Big Grey Horse Media Giveaway!

This contest is now closed. Thanks to all who participated!

Hey folks!

We’re running a Big Grey Horse Media Giveaway to reward our loyal readers and fans. All you have to do is click through the entry form below. The giveaway becomes active today, September 16, 2013, and runs until October 16, 2013. Thanks to everyone who participates.

Check out all the different ways you can participate and earn points. Have fun and good luck!

This contest is held in conjunction with our partner, PunchTab.





Response to Jon Morrow: Quit Your Job & Move to Paradise

Geese on the Llano River
Geese on the Llano River

I loved reading what Jon Morrow had to say about how dedicated blogging led to his life in paradise. What a journey! I can totally relate to his decisions, and I dig his tenacity.

Bloggers have to jump in. Head first, feet first – doesn’t matter which body part you use, it matters that you get wet. Like any endeavor, if your heart’s not in it, the results will be poor. I equate blogging and socializing on the web to the past positions I’ve held with former employers. Do the best job that I can and shine, shine, shine! The reward? The deep satisfaction that I’m helping others.

Truly, that satisfaction is what propels me, and I bet it’s what lights your fire, too.

What if you begin blogging and find it’s not for you? What happens when your motor stops? Are you stuck on the lake, or do you find someone to tow your boat back to shore? Perhaps you started a niche site and decided the topic wasn’t sustainable. Maybe your blog isn’t all that and a bag of chips. So what? Keep moving and turning the pieces around until they fit. If the puzzle doesn’t work, start over.

Or walk away from the project.

I’ve seen how the web works from the short time Big Grey Horse Media’s been up. It’s been less than a year, and when I’m moving, blogging, schmoozing, and keeping up with my web properties, the results are fantastic. When I slack off due to a roadblock, or when client projects take precedence (hey, a girl’s gotta make a living), traffic stops and my blogs grow stagnant.

Lake LBJ
Lake LBJ – Sunrise Beach, Texas

Evolving with your blog is crucial. In October 2010, I took Big Grey Horse Media online. The first incarnation was a simple structure that let clients see my writing portfolio. From there, I began posting and interacting with others. Traffic came and it was a blast! It meant so much to find others engaging and commenting on a daily basis. It’s a fantastic high knowing someone found my blog special, inspirational, or just a nice place to take a pit stop.

The funniest piece of my puzzle was finding that I had no more to say. There are a bajillion web pages about copywriting, social media, etc., and I had no desire to continue writing those topics on the Horse. My heart wasn’t in it. While I was knee-deep in client work this spring, it came to me that Big Grey Horse Media was pushing for a big change.

Like a fictional character, the Horse had a mind of its own. It was up to me to either follow suit and nurture new growth or stop the project. The reasons why I found blogging about worn-out topics distasteful is because it was time blaze new trails. I needed to write about what turns me on…because when my juices are flowing, you will get excited, too.

From the beginning, my greatest intention and motivation was to attract the attention of Texas businesses. I also was hell-bent on writing for Texas publications: travel-type articles, features, and human interest stories. That’s what pulls my heart. And that’s what Texans want. Real stories about real people, cool businesses and events, the Texas wine industry, and travel around the State of Texas. That includes all the great foodie stops and chili peppers, too!

Why not bring this to my blogs? Why not be the writer I’ve always wanted to be? Why not blog around Texas? My intentions were pure; I simply had lost focus.

Swimming Geese - Llano River
Come on in, the water’s just fine!

So that’s what happened, this is where Big Grey Horse Media is at, and we sure are proud to be doing what we do. It’s a shoestring start-up, and there are never enough hours in the day. Way too much for me to do alone! I got my family involved and they are helping with projects so we can turn out beautiful things you can latch onto.

Two principles that help when I’m overwhelmed with projects:

1) Step back and puts things into perspective, and

2) Have faith in what’s emerging.

Jon Morrow, I don’t know you personally, but your story touched my heart. And it isn’t because you have a disease, or lived in a tiny apartment and had a miserable existence, or even that you had un-Godly medical costs. It’s because you continued to change your life. You are authentic. You have so much to give the world, and you freely share your passion.

You’ve touched this girl’s heart. I wish you all the best, and when I travel to Mexico, I’d love to meet you.

Are you having trouble with your blog? Want to quit your job and move to paradise? Not sure how to do it?

Step back and put things into perspective. Have faith in what’s emerging. Have fun while the ride lasts. Those nudges are your creativity, inspiration, and intelligence. Follow them!


Right freaking now!


If the Rapture Is Coming, Get Some Tonight At Mosca’s Restaurant & Bar

Mosca's Restaurant & Bar on Foodio54

Drive into Sunrise Beach Village, and you’ll see the main areas of commerce. Real estate offices, a general store, a small strip mall called The Corner, and the local eatery. Today, as I drove home from a quick shopping trip in a neighboring town, Mosca’s Restaurant & Bar caught my eye.

“The end is near. Get some tonight.”

Mosca's "Get Some Tonight"
Mosca’s “Get Some Tonight”

There’s a lot to like about Mosca’s Restaurant & Bar, but the sign never factored in. I dig the owners, and I’ve had some good foodie experiences with the restaurant. Coolest thing of all? They deliver. That’s just what a working writer needs when she’s hungry and doesn’t want to cook for herself and her daughter. Service with a smile, every darn time. Fresh, tasty sandwiches, soups, and groovy pasta. It really doesn’t get much better, or easier, when you’re looking for a bite while you write.

Perhaps Mosca’s is using their sign to lure locals in for a Rapture celebration. Maybe everyone in the restaurant will ascend together as they dine. Maybe Mosca’s just wants folks to get some of the menu in a pre-Memorial Day feast. Whatever the intention, I like Mosca’s style.

I’m not going into the whole Rapture debate. I will, however, be sucking down a Dos Equis seasoned with a squeeze of lime, sprinkled with sea salt, and a couple of jalapeno-stuffed olives dunked in, for good measure.

Overlooking Lake LBJ
Overlooking Lake LBJ

Get some tonight!

We hadn’t planned on bringing local Texas news to Big Grey Horse Media…well, not just yet. But with the Rapture snapping at our heels and the end of the world supposedly heralding in at 5 p.m. CDT this afternoon, this is the time to flavor the Horse with some Texas love.

And if the Rapture strikes in a few hours, you bet we will be rejoicing, Mosca’s style. Thanks for the shout-out, Mosca’s!

Visit Mosca’s Restaurant & Bar at 106 Sunrise Drive, Sunrise Beach, Texas 78643. Phone number: 325/388-4774. The owners don’t have a website or Twitter account (yet), but they have plenty of hospitality. During warm weather, customers fill the outdoor deck. Enjoy pure bliss as you dine under the Central Texas moon. (Maybe even the Rapture!)

Mosca's Restaurant & Bar Outdoor Deck
Mosca’s Restaurant & Bar Outdoor Deck

Mosca’s Restaurant & Bar is open Tuesday and Wednesday from 11 a.m. to 7 p.m., Thursday from 11 a.m. to 9 p.m. Friday and Saturday, hours are 11 a.m. to 10 p.m. Enjoy Happy Hour from 4 p.m. to 7 p.m.


Exciting Changes and a Makeover for Big Grey Horse Media

Sunrise Over Lake LBJ
Sunrise Over Lake LBJ

Big Grey Horse Media is about to get a big update. We’re not spilling the beans – yet – but the changes involve a total makeover.

Texans, keep your eyes on these pages as we unfold a brand new, Texas-based blog. Big Grey Horse Media has become a destination blog featuring the people, places, and things that make the Lone Star State so special.

Thanks for all the support you’ve shown since this blog was established. I appreciate my readers and look forward to our new look and publishing venues. Watch this space!

5 Traits of a Good Copywriter

What makes a copywriter great? What should you look for when hiring a copywriter? When you’ve invested time, money and sweat equity into your business, it can be hard to turn over the writing to someone else. However, a professional copywriter makes your life easier by doing the research, writing and editing. The copywriter knows how to write strong copy that communicates your offers. While she’s writing, you’re free to do what you do best!

1 – Knows the difference between benefits and features.

Good copywriters put together copy that solves problems. Telling your customers how your business operates and what it’s about is fine, but this is a feature. Providing the answers to your customers’ needs and wants is the goal! These are the benefits that make the sales.

2 – Writes compelling copy that makes consumers take the next step.

Words are just that unless they entice readers and make them want more. Strong copy piques interest. Your consumers will want to call your business or click on a link or stop by your store. A good copywriter knows how to write words that generate action.

3 – Evolves with your business.

A good copywriter knows the sales letters written during the summer will need tweaking for Fall and the holiday season. She’s there to assist year round and wants to build a long-term relationship. She’s in it for the long haul and is dedicated your business’ growth.

4 – Knows how to deliver USP.

What makes your business stand out? A good copywriter wants to see your company’s history through press releases, newspaper articles, sales letters, marketing collateral and more. In addition to an interview, she wants to know how you’ve marketed in the past, what’s worked, and what hasn’t. In order to deliver your USP (Unique Selling Proposition) effectively, she must possess a firm grip on what you do and what makes your business unique. This is how she writes copy to meet your business goals.

5 – Knows what a good website consists of.

Your website’s main focus is twofold: 1) what prospective customers need to know in order to buy from you and 2) convincing evidence to make the sale. Strong copywriters cut through the fluff and fill white space with words that count. Web readers have short attention spans. Your business copy must look professional and be compelling enough to earn your readers’ trust.

As a business owner, what have you encountered when working with copywriters? I’d love to hear how an effective copywriter helped your business grow!

Welcome to Big Grey Horse Media

Lake LBJ View from Lookout Mountain - Kingsland, Texas
Lake LBJ View from Lookout Mountain – Kingsland, Texas

Welcome to Big Grey Horse Media! Get comfortable, grab your favorite drink, and stay awhile. We love Texas! Share our unique experiences by visiting our blog.

You can also follow @BigGreyHorse on Twitter. We follow back!


We’ve got great stories to tell, images to share, and we meet the most amazing people on the planet. Visit Texas with us – one story at a time.

Sunrise Over Lake LBJ - Sunrise Beach, Texas
Sunrise Over Lake LBJ – Sunrise Beach, Texas

If you have questions or need more information, email laura@biggreyhorse.com or use the Contact Form.

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