Tag Archives: Branding

The Difference Between Cheap vs. Expensive Writers

Some businesses complain about it. Many writers are perplexed by it. Content mills, agencies, and brokers take advantage of it. What’s the difference between cheap vs. expensive writers?

In most cases, there’s a world of difference between a cheap writer and an expensive writer. Remember the adage, “You get what you pay for.” It’s so true.

Money’s a funny thing and it’s all relative at the end of the day. I’m sure there are writers you can commission for low rates and get a perfectly good product. For the most part, um, no. How do I know that?

First of all, writers working for one penny a word (or less) are not going to research a topic. Heck, writers that are paid five to ten cents a word don’t want to bother with too much research.

And what happens when your copy isn’t researched?

YOU GET CRAP. That. Doesn’t. Convert.

I know some writers who work for low rates. They can do this because they either have second incomes or they work on volume. They churn out content as fast as their fingers can type.

Some companies groove along with crap on their websites. We don’t do that at Big Grey Horse Media. Never. Ever. Ever.

I think A-list blogger Steve Pavlina wrote that his blog posts took hours to craft and perfect. Guess what? He’s not the only one! Big Grey Horse Media’s blog posts can take days to write depending upon the topic. And yes, we’re extremely proud of producing content that readers enjoy.

Here’s the deal. You can hire cheap writers and get your work turned around quickly, sometimes within 24 hours. Sure, you think that the copy should be easy because it’s a 400 word piece about bird watching.

And when you pay a writer $10 to write that piece, you’re gonna get, at best, five minutes of research that’s been quickly read over and then vomited back onto the page. Regurgitation is the hallmark of cheap writers. I’m sorry to offend my fellow writers who do this and I don’t mean to alienate you. If I were writing for $10, I’d do the same thing.

What I despise hearing even more is “I just write it off the top of my head!” Ugh. Really? I’m sure your clients don’t appreciate that. And if they do, all the more power to ’em. If I pay a writer, I expect quality, not the top of someone’s head or vomit on the page.

We have a completely different mindset around here. I dig:

  • Interviewing my clients.
  • Determining goals.
  • Researching and digesting marketing collateral.
  • Working out strategies to reach those goals.
  • Defining what didn’t work in the past.
  • Refining copy until it fits.
  • Testing as we go.

There’s more, but that’s the core of what we do at Big Grey Horse Media. When we’re hired, we become a partner. We’re just as invested in your business as you are. When you succeed, so do we.

Your business with Big Grey Horse Media is an investment. We see your need to grow and reach higher and we help you climb. We take your goals seriously and we’re in it with you, every step of the way.

Why are some writers so damn expensive? Again, money’s relative. A small business that’s boot-strapping isn’t going to appreciate paying $500 per blog post when the biz doesn’t have a marketing budget. A large corporation or a well-funded start-up takes $500 a post in stride and places an order for a package of 15 posts. Consider that the $500 blog post has unique photos, is placed within the company’s content management system by us, is fully linked, optimized, and part of the company blog’s overall structure, brand, and also is part of a specific content marketing campaign.

That’s the difference between a $10 post and a $500 post.

It’s not to say one writer is better than the other, because I truly believe many cheap writers would love to increase their rates and work for better clients. Most writers won’t because the truth is, they don’t want to. And that’s fine.

When you’re building your company brand, however, do you really want what’s basically spun content on your site? Think about it.

When you work with us, the sky’s the limit. Grow your brand the right way.

We love content marketing – click here for more information.

 

Eating Jelly Bread With Fischer & Wieser

Jelly Bread With Fischer & WieserWe recently had the pleasure of eating jelly bread with Fischer & Wieser. If you haven’t heard of Fischer & Wieser, you’ve probably been living on another planet. The dynamic duo are located in Fredericksburg, Texas, where they’ve been working hard to perfect jellies, sauces, mustards, salsas, and more.

I bought the famous Original Roasted Raspberry Chipotle Sauce and the Charred Pineapple Bourbon Sauce at HEB. And to be honest, I bought these sauces on a whim. I had absolutely no idea who Case Fischer and Mark Wieser were.

One tiny teaspoon taste of goodness – that’s all it took. Both sauces set me on fire! I suddenly wanted to know exactly who these men were, and how to find out more about their brand and their company.

I won’t go into a rehash of Fischer & Wieser’s history, because it’s beautifully told here. However, be sure to take a peek if you haven’t visited the F&W website. It’s definitely worth a look.

I love jelly bread. Don’t know why, but it’s a simple and easy fix when I am craving sweets but don’t want to eat something unhealthy or junky. And I can tell you that since I discovered Fischer & Wieser, there’s been plenty of jelly bread and jelly toast to munch on.

Afriel and I made simple, open-faced jelly toast. We had to share these gorgeous photographs – if you haven’t tried what Fischer & Wieser are selling, run and get some RIGHT NOW!

Jelly Bread With Fischer & Wieser

Dig the chucks of pineapple. Love the velvety smooth raspberries. So yum!

Jelly Bread With Fischer & Wieser

Now if that jelly toast doesn’t take you straight to heaven, I don’t know what will.

If you’re into branding (I am!), check out the inside of the jar tops.

Fischer & Wieser Branding

Fischer & Wieser.

Fischer & Wieser

Takeaway:

Fischer & Wieser have built an empire in the Fredericksburg area. There are two stores you can visit as well as two bed and breakfasts. Das Peach Haus has information here, and F&W on Main can be looked up here.  There will be more posts about Fischer & Wieser – you can count on it!

 

Do you need help branding your company? I work with small and medium-sized businesses that struggle with marketing, content marketing, and social media. Contact me and let’s get your project started!

What NaNoWriMo Did for My Copywriting Business

I fell short . Way, way short. National Novel Writing Month’s (NaNoWriMo) finish line ended at 50,000 words in 30 days. I wrote a paltry 3,000 words in a week.

I signed up with good intentions, mind you. Feel free to chuckle at my feeble and most embarrassing attempt to write a novel. I’m giggling, too.

It’s not a bust, however. Written words, no matter the length, are better on the page than off. If I choose to go back and work with my characters, they’re waiting for me.

In the meantime. I got busy building a web presence. NaNoWriMo fell by the wayside but my brand grew.

I met my goal. That’s what counts. In November, I got Big Grey Horse Media and another blog, Elizabeth’s Legacy, running. There’s much work to do on both but now I’m writing for my clients and for me. I’ve joined the social media revolution with tweets, blogs and soon-to-come Facebook pages. I’m proud of that!

Keep after your dreams. It’s worth it to start something, even if you don’t finish.