Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman rocked my world. This book is a fun read – the action isn’t reserved for the steps you’ll take to become a better marketer. It’s way too easy to get sucked into the whirlwind of exercises David’s prepared. And I say this as the ultimate compliment. Unlike other business books I’ve studied, this one is actually enjoyable.
As one of my chosen summer reads, this book was supposed to help me get into the groove with my marketing. Like so many business owners, I’d run out of ideas in my marketing efforts. With Texas triple digits and lots of hot sunshine, I’m usually pooped by mid-summer. On top of it all, this typically is a slow quarter for my business.
Hence the reason for buying Do It! Marketing. A reason to get off my arse and DO something this summer.
The premise is simple. The book is broken into 77 action steps which are part of twelve chapters. Each step, and each chapter, takes you farther along in your marketing journey. Each step builds upon the other – you cannot cheat and start anywhere but at the beginning. Pretty simple, eh? I think so.
The book ends in a 21 day launch plan. And by the end of the book, you’re ready for this chapter. I felt a spiritually renewed in all of my marketing efforts by the time I got to page 228.
If you dig exercises and practical application, then Do It! Marketing is for you. There are small exercises scattered throughout the 77 steps. These are playful, fun ways to explore and dig deeper into your ideas.
I read quite a few books. Many don’t hold my attention for long or are hard to comprehend. Others are well-written but lack pizzazz. David Newman ROCKS. Throughout the book, I felt encouraged, invigorated, and ready to get busy.
You don’t get anywhere by sitting in a corner. You build a business through taking action. One step at a time. Many steps through time. In spite of failure. In spite of success. You. Keep. Going.
There are even more benefits to buying this book than gaining marketing savvy. You’ll receive freebies from David that include all kinds of marketing goodies (over 100 – who can beat that?). But don’t take my word for it – take action and DO IT!