Tag Archives: Rotten Economy

Building a Successful Business: A Rotten Economy? I Think Not! Part 2

This is the fifth installment of our Building a Successful Business series. We explore the second part of this rotten economy we’re in.

It’s been tough for a lot of people and businesses in recent years. But there’s change happening and that’s where I have to keep with the times and not close my mind to new technologies and new ways of doing business.

What I see happening, and it’s been going once since around 2005, is a new way of working. It’s the equivalent of people giving up horses to drive around in cars. Times are changing and like or not, traditional jobs have been flushed down the toilet.

If I want to go outside for a B&M job, I’d be looking at HEB cashier (at best) or bagger (more likely) for minimum wage, part time hours, and no benefits. If I couldn’t snag an HEB job (which is highly likely), I’d have to do fast food. Which makes me cringe. Don’t get me wrong, if that’s what it took to make things work, I’d be grateful for the opportunity.

But I’d lose my horses and all that goes with being an equestrian. And I doubt I could pay my bills…it would be a very sad life living – barely – hand to mouth.

That’s my scenario – and that’s why I keep my business going. I REFUSE to listen to what’s happening around me that’s negative. My area has not been hit hard like other areas of the country and there is plenty of money to go around. I tap into that. There are still people spending the bucks to play and entertain themselves.

Course, that’s going on everywhere. And back to my point about jobs.

Those who do not make this new economy work are gonna hurt. And hurt badly. Especially if they were accustomed to a better way of life.

Those who make this new economy work for them will prosper. And from those who prosper, some will rise to the top of the pile and do fabulously. (It’s all relative when it comes to money and happiness, ya know?)

In my lifetime, pensions and the company man and outstanding benefits and insurance WERE TAKEN AWAY.

In my lifetime, people now know they will have many jobs and possibly several careers. And that’s okay! (When I started in the early 80s, it wasn’t.)

But back then, you could still graduate high school, get a sales job in the tech industry – which was incredibly hot – and earn $50,000 your first year. All this without a college degree – if you could make it in sales.

Remember when $50K actually meant something? Ha!

We can make this economy work. We know the rules, the structure, and the organization. We understand the culture. Heck, if you told me, 20 years ago, that I’d be doing the majority of my business transactions virtually, I would have laughed. And probably not believed you.

Believe it now, folks. Make this economy WORK for you. There is PLENTY of money to be made. We are pioneers. Those of you who’ve been doing this for over 10 years are fully ingrained into the new culture and posses a deep understanding of how vibrant and fluid the web is.

Those of us who jumped on board in the last five to seven years are getting it, too. Things are changing FAST.

There’s tons of money to be made. Clients are STARVING for content. And websites. And mobile apps. And social media managers. And…and…and…

Your old way of making money may not work anymore. But there are plenty of opportunities for you to make money NOW. You have to find those ways, carve out your niche, and GO FOR IT.

Since this is such a fluid technology with rapid changes, you also have to be just as fluid with your business.

And speaking of business…because that’s why we’re here…good business means taking action. Good business means you’re going to fail and make some mistakes. Not every project will hit the ground running and make you millions. Unless you take action, however, and are willing to test and experiment and put your work/projects out there, you’ll never make a dime.

And that is good business no matter the economy, no matter the decade, the century, or the technology.

Direct your marketing questions to me – I can help you. And if you’ve realized that your site is starving for content that you don’t have time to write, we offer packages to suit your needs.

I look forward to hearing the responses to this post, and I hope to meet you soon!

Building a Successful Business: A Rotten Economy? I Think Not!

This is the fourth post in the Building a Successful Business series. Today we’re talking about the rotten economy we’re in. The awful, retched, wickedly insane, terrible economy everyone in the U.S. faces. Or could it be this economy is a blessing? While it’s no lie this new economy’s been tough for millions of people, millions of others are prospering, succeeding, and doing better than ever. Is this a rotten economy? I think not!

A recurring theme I’m finding is how the economy’s downturn circa 2008 changed everyone’s lives.

No kidding. I had a great job but faced ageism in the workplace. No one wants to hire an “old” woman. If you think it won’t happen to you, wait until you turn 40. Seton Healthcare Network never did it directly to me, but I saw other women and one man treated horribly. And yes, all were over the age of 50. Regardless, I was tired of the rat race. My youngest was entering high school and I wanted to be there for her. It was down to the two of us with my other children grown and gone.

Time to come home and make money through new income streams. While my choice to start a business was planned and deliberate, others didn’t have that luxury.

Whatever the reasons we’ve chosen to work from home, or even had to work from home, we are here.

Do We Have a Rotten Economy?

But do we truly have a rotten economy? I think not. I beg to differ when people say there’s not enough money, only low ball clients who gripe about prices, or something along those lines.

Trust me, I know areas of the U.S. have been hit HARD. I get that. But, there’s still plenty of money floating around, and people are spending it. Texas was never hit as hard as some parts of America. We’re fortunate. And I live in an area that has a bit of money to throw around. We’re extremely fortunate. In spite of that, Texas did see businesses falter, a decrease in revenues, and high tech layoffs. There are also people who lost significant chunks of their 401(k) accounts (as I did). But the expensive boats carrying families on the lakes remain, as do people renting luxury homes for weeks at a time. New homes continue to be built right here in Sunrise Beach and other homes are undergoing extreme remodeling projects. We’ve got people in the stores and people eating out. People drive around in SUVs and pick up trucks in spite of rising gas prices.

And people are buying writing, marketing, and social media services every. single. day.

My point? Maybe I’m seeing what I want to. Or maybe people are spending money in spite of tighter times.

What I see is a new economy in full bloom and a new way of working and doing business with the world. The people who are making money and doing well are the ones who are adapting.

If you’re creative, can think on your feet, and possess leadership abilities, why not spearhead your own company? Freelancers and entrepreneurs who see the benefit of helping individuals and companies are the people who are thriving. And the big brands who earn billions in our new economy? They are the ones who understand the power of connecting with their customers. Social media and all its glory aside, if you can help your customers solve problems, you will make money.

Final Thoughts About the Brilliant Economy We’re In

My conclusion? I do NOT think this is a rotten economy. Why not build an empire out of the new economy? Why not be positive about the changes that have occurred? Moving through time and space shouldn’t be that hard. Like it or not, times have changed.

We can bitch and gripe about the rotten economy or we can look for opportunities to make money. I choose to see the boats with families jetting around the lakes, people eating out, and people with full shopping carts in line at HEB. And all those folks speeding down Highway 71 in their SUVs. Spending money and being part of the financial circle will keep our new economy healthy and thriving.

Course, my positivity is fueled by my bottom line: I have to make my business work. In my area, it would be a sad to ask for employment. My area’s rural and the competition for jobs is fierce.

I don’t see having to do that, however. I’ve carved a niche in my industry and am doing just fine.

Does the new way of working confuse you? Are you having a hard time wrapping your mind around new ideas such as fresh website content and social media campaigns? Stumped about online options and how that relates to making more money? If you’re stuck, contact me for a consultation. We will look at your business goals, marketing plans, and flesh out the next step. I love seeing businesses succeed. Because when you succeed, so do I! Contact me for more information.