Tag Archives: Sales

Black Friday Online Shopping Deals – Are You Ready To Save Money?

Black Friday Sales
Image courtesy of lamnee / FreeDigitalPhotos.net

It’s time to take advantage of Black Friday online shopping! Are you ready to save money?

We love a good sale. We appreciate Black Friday shopping that allows us to save money. We know you like saving money, too, so we’ve compiled some kick ass sales links just for you.

These links have been specifically curated for you, the online shopper. We’re recommending the best merchants and products.

Check out our list of Black Friday iPhone apps, too. They are free, fun, and incredibly handy when you’re organizing your shopping lists.

We dig Black Friday online shopping…it rocks! Let us hear about the deals you get. Saving money is easy when you’re smart shopper.

Have fun!

 

 

ModCloth

 

 

Layla Grayce

 

 

Tea Collection

 

 

Amazon

 

 

 

 

 

 

Building Your Brand: Customer Service and Client Relations

Are you building your brand? The answer is always “Yes!” Every step you take while operating a business brands you in a positive or negative way. Whether you are a sole proprietor or employ thousands of people, customer service and client relations should be foremost on your mind.

How are you representing your company? How do you treat prospective clients, and do you maintain positive relationships with the clients you have?

Quite a bit of what I do at Big Grey Horse Media involves marketing. Not only for my business, but for others’ businesses. I grew up in an entrepreneurial, small business environment so I learned early on to treat your customers right.

I’ve had disappointing experiences this year not only with interviews for blog pieces, but actual customer service experiences with companies I wanted to do business with.

A photographer I wanted to buy pictures from didn’t take photos of my horse. That’s cool, as I learned after the fact that the guy runs from ring to ring and is a one man operation. I offered feedback that the majority of the photos he took during the show were of kids and ponies, and to remember that the amateur adults and professional riders were the folks with purchasing power. This photographer was offended by my statement. He set me straight, so to speak, by saying that he did horse shows for free (which I knew), and if I wanted him to photograph my horse, I would have to pay him to do so (which I didn’t know).

In the long run, he missed the boat because paying him was exactly my intention. And no harm was meant when I said adult riders wanted to see photos of their horses, too. Here’s the kicker: “Adults rarely buy from me, and the pony riders’ parents do.” So in this instance, and in this photographer’s mind, kids and ponies win.

Truth is, as long as the shots were good, I would have bought every photo taken of my horse. Heck, I was interested in purchasing photos of my barn mates and their horses, too! And with those fabulous, professional photos of my horse in hand, I would have spread the word. We’re a Texas blog and we thoroughly enjoy endorsing stellar individuals and companies.

This is powerful stuff, people: word of mouth marketing.

Now I will use this experience to portray what happens when you’re rude to a potential client: You lose the sale. Further, your company can go viral in a negative way if someone chooses to call you out.

My take? The show’s prize list indicated this photographer would be at the show. Nothing was said about him being a one-man operation, just that the company would be ringside. Nothing was said on the photographer’s business cards (which were at the concession stand) that you had to ask to have photos taken or that you had to pay him in order to get his attention. Had I known prior, I would certainly have asked him to be ringside while my horse was going.

I felt that I offered this company invaluable insight into a prospective client’s mind. I also think it was a super opportunity for said company to salvage, through excellent customer service and client relations, future sales (the horse world is tiny and I’m sure I will run into this photographer again).

Building your brand is easy. Take good care of the people who come your way. Take good care of the clients you have. Forge bonds with everyone, even if you think they’re not your target market. Relationships drive sales.

 

Cyber Monday: Did Your Message Make It?

My inbox is swarming with email from retailers I do business with. Cyber Monday’s in full swing – did your copy make it out the door?

People are willing to open their wallets, so sweeten the deal to close the sale. After all, what have you got to lose?

Absolutely nothing.

Smart companies take advantage of holidays (national or otherwise) to put their products and services in front of customers. Cyber Monday is a great way to offer additional discounts and bonuses. Using your online store, offer checkout codes, discounts on a minimum purchase, and promote sale items. Don’t forget to include free or reduced shipping – it’s an extra incentive.

Two of the Cyber Monday emails I received demand my attention. (And that’s a good thing, marketing-wise.) For me, it’s a question of:

  • Do I need to purchase supplements for my horse? If I do, SmartPak offers free shipping and up to 20% off a purchase. I have to make it to the check out desk to find out my “surprise” savings. (Clever!)
  • Do I need Texas Pepper Jelly as a holiday treat? Proprietor Craig Sharry promises a 15% savings if I make a purchase before midnight.

These are only two examples, and both are compelling. (I dig Texas Pepper Jelly and SmartPak is a mainstay for my horse.) What floors me is that more companies aren’t taking advantage of Cyber Monday.

Black Friday and Thanksgiving deals are yesterday’s news. Christmas deals are for tomorrow. Are you willing to let Cyber Monday roll by without jumping in? Your online presence is established. Take advantage of good copy and promote yourself! Keep your message in front of consumers. If you don’t close the sale the first time, try again.

Email is a low cost way to encourage sales. The trick is ensuring the copy speaks to your readers. It’s the difference between junk mail in the trash and hearing cha-ching!

The Wall Street Journal reports retailers are pushing sales through Cyber Monday promotions. Sales are predicted to fall in the $900 million and $1 billion range. You read it correctly – that’s ONE day of sales.

If you didn’t get your message out (yet), it’s not too late. Cyber Monday isn’t over.

Put your best copy out there!