Book Review: The Veritas Cookbook: Cooking With Chef Tai

Disclosure Statement: Big Grey Horse Media was provided The Veritas Cookbook: Cooking With Chef Tai for reviewing purposes. While this product was sent to us without charge, our opinions are honest. We thank Savory Publishing for sending us this lovely cookbook to review.

There are so many wonderful things to be said about The Veritas Cookbook: Cooking With Chef Tai. Chef Tai Lee has some truly appetizing recipes packed in this book. I can guarantee anyone could find something to like in this book. Everything just seems so decedent and over the top. The beautiful presentation of the food within the pictures only enhances the delectable recipes. This is definitely a fine dining cookbook that you would break out to make a great impression for a dinner guest. Chef Lee also includes suggested wine pairings for those who are ignorant or unsure.

Something that really touched me about this book was the background of Chef Lee. Since I love cooking, my first question is always the inspiration behind a chef. I think it was a lovely idea for Chef Lee to include this for not only his devoted fans of Veritas Wine and Bistro, but the new fans who will discover this high class cookbook. Chef Lee included a thank you page to commemorate his staff. I love seeing staff celebrated because a restaurant, especially one as high end as Veritas Wine and Bistro, cannot operate effectively without a great staff to back up the chef.

Since this is a fine dining cookbook, I would not recommend this to a beginner. There is a certain level of technique one needs to acquire before getting a handle on these recipes, especially some of the specialty ingredients. However, the writing of the preparation, or method as Chef Lee calls it, is easily understandable for a novice and above level of experience.

The biggest problem with this cook book is the lack of navigation. Part of the problem is the cookbook’s lack of index and table of contents to easily guide a cook through the book without having to flip through every page. There is also no division of sections nor any page numbers. The book is just an entire run on of recipes with no break into what category of recipes you may be entering next. The stars next to some of the ingredients have no footnote of where to find them, whether within the book or outside. I also have yet to find the recipe for the Shiitake Mushroom Demi. These are big problems because it doesn’t allow the cook to complete parts of a dish.

My overall take of this cookbook is that it’s more of a draft than a final product. With some basic editing tweaks this cookbook layout could become just as great as the recipes themselves.

HEB Foodie Series: Chicken Pesto Wrap

Chicken Pesto Wrap On TableI think it’s apparent that we have a deep love for HEB. I believe that the company makes quality items, especially their chef prepared and Central Market items. Unfortunately, the widest selection of these items is about 45 minutes away from my home. Thankfully when I drive to Austin Community College, I cross paths with the HEB in Bee Caves. I try to plan my shopping trips after school at this HEB and occasionally stop by for some sushi for lunch.

The other day I decided to be adventurous and try this HEB’s Cafe on the Run. I’ve passed by it many times, only giving quick glances as I continued on with my shopping. I figured what they had was good since I am already a pretty big fan of HEB and Central Market brand goods.

The crazy Texas weather was almost freezing when I stopped by, so I wanted something filling, but with good ingredients. As I looked around the varied selection, my eyes kept coming back to the chicken pesto wrap. It was absolutely huge, which is great for those of us wanting to get the best bang for our buck. I had time to kill between my classes, so I decided to dine at Cafe on the Run.

The area was mostly clean, but it could have used a bit more elbow grease. I don’t know when the cleaning hours are for that area, but they could have done a better job cleaning the tables since mine had dried food stuck to it. I ordered a fountain drink and the lemonade was pure water, which was disappointing. This knocked my opinion down a bit and will most likely leave me buying a drink from another source since I rarely drink soda. Otherwise, the Cafe workers were nice and weren’t overbearing while I was deciding what to order.

Chicken Pesto Wrap Close Up

The chicken pesto wrap came with lettuce, tomatoes, shredded mozzarella, pesto, and chicken. I heated the wrap up a little in the microwave and it absolutely rocked. The veggies tasted fresh and the wrap was very filling. You could easily share this wrap with someone else. It may look small in the box, but believe me, it was enough food to fill me up.

Chicken Pesto Wrap In Box

Rockin’ With Ranch Popcorn Recipe

Ranch Popcorn Recipe LargeIt came as a big surprise when I found out that many people don’t know about Ranch popcorn. Last year, a client had a marketing campaign going for Hidden Valley Ranch dressing (dry spice packs and bottled). Even here in Texas, the beautiful Lone Star State that adores Ranch on just about everything, folks didn’t know the simple way to make a Ranch popcorn recipe.

I began using Ranch on popcorn years ago. Too many years ago to really even know when the thought occurred to me that by using a Ranch dry seasoning packet, I could have Ranch popcorn any time I wanted. Before this revelation, I’d have to wait until Christmas time when the large tins of flavored popcorn are sold at the grocer’s.

A few tips about making Ranch popcorn:

Start with a little and work your way up. If you butter and Ranchify your popcorn with a heavy hand, there’s no turning back. The popcorn is wasted and thrown into the trash. Or strewn about the yard for the birds to eat. Save yourself the trouble and build slowly. Some people – believe it or not – don’t like Ranch on their popcorn. Others will enjoy the taste, but a little goes a long way (with both the butter and Ranch seasoning).

I like it light. I’ve been eating popcorn for as long as I can remember. My mom, like all the moms of the 60s and 70s, enjoyed popping batches of popcorn for family and friends. She’d make so much we’d have leftover popcorn (which is quite good if it’s stored properly). I’ve eaten popcorn everywhere from at home to the theater, and I’ve developed a simplistic taste for the treat. I will not eat popcorn laden with butter – so much that it’s dripping and soft – nor will I tolerate flavoring on my popcorn that’s over the top. A little goes a long, long way in my world.

You can add more. Most people probably can go with more butter and/or Ranch. Feel free to make this recipe yours; that’s the fun of working in the kitchen. You can design your Ranch popcorn according to your tastes.

Ingredients matter. I used to purchase Hidden Valley Ranch seasoning packets for this recipe. HEB’s version is cheaper and just as tasty. You don’t have to spend big bucks to make this recipe taste good. I also use white popcorn but that’s simply a matter of preference. I like that taste and look of white popcorn more than I do the yellow kernels. Last, please use butter in this recipe. Margarine, fake butter, etc., ain’t gonna cut it.

For those of you who are uninitiated in the ways of Ranch, as we lovingly call Hidden Valley Ranch dressing in these here parts, here’s my highly coveted recipe.


Ranch Popcorn

1/2 cup of popcorn kernels

1-2 T butter

2-3 tsp Ranch seasonings mix

Pop the corn. While it’s cooking, melt one to two teaspoons of butter in the microwave.

Drizzle the melted butter over the warm popcorn. Keep stirring with a large spoon so the butter is distributed evenly. Add the Ranch seasonings mix and continue stirring until the seasoning is mixed in.

Ranch Popcorn Recipe Close Up


Chef Tai Lee’s New Cookbook Fires Up Texas Kitchens

The Veritas CookbookWe’ve been graciously asked to review Chef Tai Lee’s new cookbook, “The Veritas Cookbook: Cooking with Chef Tai (Savory Books).” It’s definitely our pleasure to review any book, as everyone at Big Grey Horse Media is an avid reader. Ask us to review a cookbook from a well-known Texas chef? Icing on the cake, baby.

Haley Campbell, marketing manager at Savory Books, reached out to me earlier this month. “The Veritas Cookbook: Cooking with Chef Tai” is one of the publishing house’s newest titles. Savory focuses exclusively on cookbooks featuring top chefs and restaurant owners from around the country. Lucky for Texans, Chef Tai happens to be one of those amazing chefs and he’s conveniently located in College Station.

Since Haley contacted me, the new cookbook’s arrived and is being devoured. It’s a beautiful book – there’s not doubt that Chef Tai put tons of work into his recipes. The photos are drool-worthy, too. Perfectly plated foods that scream: EAT ME NOW!

A little background on Chef Tai is necessary at this point. It’s always interesting to know where your favorite chef came from and how he became famous. I am particularly interested in how folks end up in Texas, especially when they aren’t located in one of the big cities. While I don’t have all the answers yet, we do plan on making a trip to interview Chef Tai. We’re very excited to meet him and see his restaurant.

Veritas Wine Bar and Bistro, located in College Station, Texas, opened in 2007. The restaurant’s won numerous awards including the Reader’s Choice Award 2013, Open Table Dinner’s Choice Award 2009-2013, Best of Brazos Award 2008-2013, and the Wine Spectator’s Award of Excellence 2007-2010. I think these awards speak to Chef Tai’s love of cooking and how much he cares about the experience Veritas’ patrons will have.

The Veritas Cookbook: Cooking with Chef Tai (Savory Books)” blends Asian, French and American foods (can you say tasty?). I’m not spilling the beans…yet…but this cookbook is packed with recipes you’ll enjoy making in the privacy of your kitchen. While it’s a treat to eat out and have Chef Tai prepare these foods for you, there’s nothing like recreating a dish just like a famous chef.

So are you ready for foodie fun?

We will publish our book review this coming week. Hang tight and see you then!

COCOAMODA Chocolate Review

COCOAMODA Truffles Assortment BoxedCocoamoda on Urbanspoon

It is a pleasure to share our COCOAMODA chocolate review with you. Afriel chose COCOAMODA after carefully considering all of the chocolatiers in Texas. We expected a tasty experience, but did not anticipate being sent over the moon, beyond Jupiter, and far into the Milky Way.

Two words: COCOAMODA ROCKS! Thanks, Chef Wilkinson!

A little bit about this Texas-based company: COCOAMODA offers gourmet chocolates through their storefront in Calvert. Besides being a chocolatier, COCOAMODA is open on Fridays for five-course dinners and Saturdays for seven-course dinners. Each week a different menu is presented by Chef Ken Wilkinson.

I love chocolate. I’m not a chocaholic like Afriel, but I do crave a nice, dark chocolate several times throughout the year. And when those cravings hit, I’m all for the good stuff. Unlike everyone else, I was the girl, way back in the 1960s, who dug dark chocolate. That was me, an oddity and a bit of a misfit, for loving my dark chocolate.

Every Christmas, my mom would buy a few bags of the Hershey’s assortment of little chocolate bars. The bags would be unloaded into a candy dish and put out for our Christmas guests.

I would carefully sort through the candy dish, digging out the dark chocolate bars. No one wanted them, so my mother gave me liberty to pick out the dark chocolates. Everyone turned their noses up at the slightly bitter taste.

All the better for me, because I didn’t have to share!

My point being that so very long ago, I was shouting dark chocolate’s praises. I stood up for the bitter, smoky taste. I defended dark chocolate as being far superior to milk chocolate. And I greedily hoarded any dark chocolate pieces I could get my little hands on.

Afriel got a taste of fine chocolate as a little girl, too. She is a true chocaholic, however. That girl can eat chocolate just about anytime, anywhere. While she appreciates the fine chocolates, she won’t turn a Reese’s Peanut Butter Cup down – ever. She acquired a taste for Belgian chocolate when she visited her dad while he was stationed in Belgium. She’d bring a few chocolates home to share. She still loves those little shells.

After Afriel chose COCOAMODA for this review, I emailed the company to let them know we were going to place the order within 24 hours. I alerted them that we were Texas foodie bloggers and that I hoped to hear from them and get a few questions answered. Just like my responses (or should I say non-responses?) from Texas Pepper Jelly and Collin Street Bakery, I heard nothing from COCOAMODA.

What’s a blogger to do when three companies in a row don’t answer one phone call and two emails? Write the truth and say that I hope each company does better, in the future, nurturing their customer base.

COCOAMODA Package WrappedAfriel and I reviewed the COCOAMODA truffles over a period of several days. There’s absolutely no way I could eat all those truffles in one sitting. I don’t think fine chocolate should be consumed in a frenzied fashion. When you’re indulging in a rich food, you definitely should savor the moment. That moment should always be special and exclusive.

The truffles were not specifically identified. We had to sort through the box and use the sheet that came with the truffles in order to determine which ones were which. Some of the truffles were easy to spot; others are still a mystery (we’ve put a ? by the truffles we couldn’t identify).


Afriel: Dark chocolate outer with creamy inside. Rich cocoa scent. Deep and slightly bitter espresso flavor inside that lingers afterwards. Ground peppercorns on the outside deliver a slight, warming heat but are still kid-friendly.

Laura: Dark chocolate outer shell that’s brittle. Inside is soft and creamy but not runny. Smells super cocoa-y. The inside is like velvet and tastes like espresso. Outer shell is very bitter but good. The finish is extremely smooth with distinct pepper taste that lingers. Outer shell has ground peppercorns.

COCOAMODA Plated Truffles

Milk and Honey

Afriel: Milk chocolate outer shell with gooey inside. Crushed wafer thins in the chocolate shell. Creamy, milky, honey taste. The honey isn’t overwhelming.

Laura: Light brown outer shell with creamy chocolate inside that’s runny. Smells like milk chocolate. Outer shell is smooth and milky. Inside has distinct honey flavor. Chocolate shell has a crunch – almost like wafers are mixed with it and the chocolate is airy. This chocolate is absolutely divine in taste. The finish is smooth.

Key Lime

Afriel: White chocolate outside. Extremely gooey filling with lime zest. A good lime smell. Outer shell rolled in sugar with lime juice brushed on. Tastes exactly like a good, tart key lime pie.

Laura: Funny looking little chocolate. It’s been rolled in something; has a bumpy shell. Filling is gooey with lime zest. Distinct lime smell. Taste of inside is very lime-y. Just like a good key lime pie: so tart! White chocolate is smooth. Hidden in the layers of dominant lime and tart there is a lingering sour flavor, but it’s not unpleasant. This is one of the most unusual chocolates I’ve ever eaten.

COCOAMODA Truffles Close Up

Milk Chocolate ?

Afriel: Milk chocolate outer shell. Gooey inside. A good, chocolate-y smell with a slight caramel taste.

Laura: This chocolate looks like the Milk and Honey. Creamy milk chocolate inside. Smells like a regular chocolate bar. Inside tastes a bit like caramel. Shell is a smooth milk chocolate. The taste is like a really high-end, milk chocolate bar.

COCOAMODA Plated Truffles2

Marrons Glaces

Afriel: Sweet, dark chocolate outer shell. A yellow nougat-like filling. Filling smells like almond extract. The texture of the filling is grainy and almost gelatinous. The taste is a bit smokey.

Laura: Dark chocolate shell. Yellow nougat filling that smells fruity and sort of like almond; it’s nutty. The filling is an interesting texture; it’s almost gelatinous. This dark chocolate is sweet; it’s not as bitter as the Espresso. It’s a different candy. The tastes of the chocolate and the filling and the texture are highly unusual. Finish is nutty and smokey.


Afriel: White chocolate shell rolled in toasted, shredded coconut that has not been sweetened. Gooey inside with just a hint of sweetness. Good coconut flavor. I really enjoyed this truffle in spite of not being a big fan of coconut.

Laura: White chocolate shell rolled in toasted coconut flakes. Filling is runny and slightly sweet. This truffle has to be eaten in one big bite to be appreciated. Crunchy texture that’s not overly sweet. The truffle didn’t smell like coconut which surprised me.

Passion Fruit ?

Afriel: A white chocolate shell rolled in fine sugar with a lemon-y, tropical type filling.

Laura: White chocolate shell. Filling is yellow and creamy. Taste is distinct but I can’t place it. Filling is almost lemon-tasting. Shell didn’t have much taste.

COCOAMODA Truffles Close Up3


Afriel: Milk chocolate outer shell rolled in fine sugar. Creamy filling of smokey, herb-y lavender that tastes just like walking through an herb garden.

Laura: Milk chocolate shell that’s been rolled in sugar. Milk chocolate filling is creamy. Has a very sweet smell. Filling is herbal tasting. Shell is air-filled and crunchy. This is an extremely interesting candy. It reminded me of sage.


Afriel: Milk chocolate shell rolled in crushed, toasted nuts. A rich, hazelnut filling that’s not overly sweet with a nice, nutty aftertaste.

Laura: Semi-dark chocolate shell that looks like it’s been rolled in nuts. Semi-dark chocolate filling is creamy. Not much of a smell to this one. Filling is hazelnut and very rich, delicious. Shell is thin and bends when you bite. Very interesting texture. Deep flavor. Not a very sweet chocolate, but not bitter. Nutty flavors dominate.

COCOAMODA Truffles Close Up2


Afriel: Deep, slightly bitter espresso flavor with a creamy filling.

Laura: Dark chocolate shell with a dark chocolate filling that’s creamy. Deep, earthly smell. Very bitter but in a good way. Distinct aftertaste.

Eggnog ? Cornish Ice Cream ?

Afriel: White chocolate shell. Creamy white filling with a lightly sweet taste.

Laura: White chocolate shell. White cream filling. Smells like white chocolate. Filling has a vanilla taste that’s very smooth. The shell is definitely a smooth, traditional white chocolate taste. Filling has something else in the taste, but I can’t put my finger on it.


Afriel: A very strong, deep, dark chocolate scent with a dark chocolate shell. A very light, raspberry flavoring in the filling.

Laura: Dark chocolate shell. Dark chocolate, creamy filling. Smells like dark chocolate. Dark chocolate shell tastes bitter. Cream filling is deep but has a hint of a sweet finish.

COCOAMODA Box of Truffles


COCOAMODA is at 518 S. Main Street in Calvert, Texas 77837. The phone number is 979-364-2190. The hours of operation are Wednesday through Thursday 10:00 a.m. until 5:00 p.m., Friday and Saturday 10:00 a.m. until 10:00 p.m. Dinner reservations begin at 7:00 p.m. on Friday and Saturday. COCOAMODA is also open on Sunday 10:00 a.m. until 5:00 p.m.





What It Means to be a Foodie Blogger

Fresh Fish at Central Market in Austin, Texas
Fresh Fish at Central Market in Austin, Texas

I didn’t start the Big Grey Horse Media blog with the idea of becoming a foodie blogger. However, the blog’s evolution, and our business, seems to continue to move towards blogging about food. Let’s face it – food is hot.

Truth is, Afriel and I love reviewing restaurants. We’re long-time foodies, even before the term “foodie” was created. We’ve got a year’s worth of restaurants to review in 2014. We’ve also got a number of yummy recipes to share with you. As someone who loves to eat, this is a very exciting part of our business.

If you’re starting out as a new foodie blogger, whether you’re doing restaurant reviews, cooking in your kitchen, reviewing books, or watching food trends, my best advice is to jump in with both feet. Obviously you love food or you wouldn’t become part of this world. There are so many perks for foodies. The best, however, is imparting your knowledge with others who are hungry for what you’ve discovered.

Tasty Chicken Enchiladas at El Bracero in Kingsland, Texas
Tasty Chicken Enchiladas at El Bracero in Kingsland, Texas.

As you build your website or blog, share the best that you have. I don’t think you have to be perfect in order to conquer the world of food, but I think little details count. Readers care about good photographs. Readers care about strong content. Readers want credible, authoritative sources. We take this seriously, and each restaurant we review and every recipe we share is completed with honesty and integrity. We also know that our opinions are just that – everybody’s got opinions, and yours may be different from ours.

Boiled Shrimp for Lou Percy's Shrimp Dip Recipe
Boiled, fresh shrimp.

The most important thing you can share is your authenticity. Readers may disagree with your experiences, but they will appreciate you being who you are. When we review a restaurant and don’t like the food, we know that’s just our experience. However, we’re going to share our review honestly. At Big Grey Horse Media, what you see is what you get.

This month’s the theme is healthy eating. We’ve got four fantastic local eateries on the list and we’re so excited to share these new reviews. We’ve also got some tasty recipes to share. January 2014 is the time to get healthy and fit. See how much fun being a foodie blogger is? If you’ve got the inclination to write about food, the world is your oyster.



New Year’s Resolutions 2014: Who Needs Them?

Americans seem to set themselves up for failure every brand, spanking new year. As I was trying to find the 10 most common New Year’s Resolutions, I wondered why we do this to ourselves. Sad to say, because the 10 most common resolutions are interchangeable with the 10 most commonly failed resolutions. These happen to be somewhere along the lines of:

  1. Be Healthier
  2. Quit/Less Smoking
  3. Quit/Less Drinking
  4. Get a Hold on Debt
  5. Volunteer More
  6. Become Less Stressed (yeah right)
  7. Save More Money
  8. Go on Vacation
  9. Lose Weight
  10. Exercise More

I really feel that the majority of these goals are never achieved because we select goals that are too big for our willpower, or personal circumstances, to successfully accomplish. Creating a goal that you’re supposed to keep all year seems too daunting for the majority of Americans. Why?

Because you’re insane to think that a year long goal of this magnitude can be accomplished all at once. Each of the resolutions listed above require a drastic change in your daily routine. There’s probably a good reason why you weren’t working out before you made the resolution. My guess is you’re lacking the willpower to sustain such a long commitment to reach your goal.

Remember, we’re only human.

I believe a solution to all this madness is quite simple: forget New Year’s resolutions. Don’t perpetuate the cycle of another failed year. Be positive about it and say, “I respect myself too much to beat myself up with another stupid goal.” Be the unresolutionist.

For all of you who are utterly shocked and still determined to carry on with more resolutions, have no fear. I’ve got a solution for you, too. Make your resolutions smaller and easier to manage. Make a small list of easy to achieve goals.

Instead of implementing a weight loss goal of 50 pounds by bikini season, make it easier both mentally and physically by having a weight loss goal of 5 pounds for the first month. If you can accomplish that, then do another 5 pounds for the second month, and so on and so forth, until you have reached your overall goal.

We all know that the hardest part to overcome is what’s in our minds. What psyches you out more, 50 lbs in five months or 5 pounds a month until you’ve reached your goal? Don’t lose the battle before it starts. Give yourself a fighting chance, for Pete’s sake!

This goes towards all the other goals as well. However, I do have some prejudices against smoking and alcohol. My personal thoughts (if you’re trying to quit, that is) are to throw your little stash away, lock yourself in a room, and don’t leave until you are no long dependent on cigarettes and booze. I honestly think the best way to give up smoking and drinking is to go cold turkey.

If your fancy is to volunteer more, ease yourself into it. Start off by volunteering every other time you have a day off to make sure you can fit volunteering into your schedule. Also, pick a volunteer group that doesn’t demand more than you can give. Be firm about the amount of time you can give so no one overloads you. This can lead to unwanted stress and the possibility of you quitting your volunteer work.

The only advice I have on saving money is this: Don’t buy things you don’t need. And I mean only the things you need. You only need the basics of food, water, and shelter. If you and your family eat out too often, change it. Get the family involved in cooking the meals. This will make the transition easier and a fun experience for everyone. Have a habit of ordering from Starbucks five times a day? Recreate those recipes at home and bring coffee with you on the go. No, the coffee will not be the same, but isn’t the cushion of a well-stocked savings account more important than what your taste buds think?

While the thought of going to some island paradise is an idyllic dream vacation, the majority of us just can’t afford it. Don’t let this deter you from having one, though. Just pick something more realistic. You are guaranteed to save more money by staying in the states, especially your own. While the thought of foreign adventures and ancient monuments are extremely appealing , America is full of a rich history from all the unique cultures that built, and continue to build, our nation.

Last, but certainly not least, is reduced stress. Honestly, with how our society operates, I do not believe that we can ever become completely stress free, but we can take measures to reduce the amount of stress in our lives. This means take more time for yourself. If you unwind by soaking in the tub, do it more often. Make time to be alone in complete silence for at least 30 minutes a day to reboot yourself. While our society may pressure us to become 24 hour robots, we know deep down that we can only be human.

Can you see how I’ve broken each resolution down into manageable steps? Each step is measurable, too. Breaking down a big resolution into many small steps is truly the only way to reach your goals.

Good luck in 2014, and may all your dreams come true!

Happy New Year from Big Grey Horse Media!

Happy New Years FireworksHappy New Year from all of us at Big Grey Horse Media!

Did you start 2014 on the right foot? Have you jumped into this new year with both feet? We’re very excited about our plans for the company this year. Things continue to get better and better – our growth has been phenomenal. We’re happy to have you with us as we grow and develop.

I think that’s the key to running a successful company – you continue to grow and develop. Like life itself, a business that stagnates dies. I see Big Grey Horse Media as an entity that will always seek to improve and move into new areas.

We’ve got quite a bit on the plate for this month. You’ll see healthy recipes prepared in our kitchen, we’re eating out at four local eateries that serve healthy food, and the blog will be filled with business tips, resolution posts, and more.

We’re very focused on providing what our audience wants, and so far, you’ve told us that you dig foodie reviews and recipes, business articles, and tips for writers. If you’d like to see anything else, be sure to let us know.

See you soon!


Twitter Decoded: Marketing on Twitter

Marketing on TwitterFor some reason that I don’t understand, people tell me Twitter is like a black hole. Or that Twitter is difficult. Or that Twitter is easy for personal accounts, but using Twitter for business doesn’t make sense.

Trust me, folks. Marketing on Twitter isn’t a big mystery.

In our second article in the Twitter Decoded series, I’ll teach you how to:

  • identify your target market
  • engage your target market
  • build a relationship with your target market
  • turn your target market into clients

I’ve used Twitter since 2010 when I established this blog. I’ve learned many things since then and want to pass what I’ve learned to you.

Setting Up Your Twitter Account

When you’re setting up an account on Twitter, remember that this account is for your business. If you’ve got a personal Twitter account, don’t use it for your business. Use your business name for your Twitter account (i.e., @biggreyhorse). This builds your brand and makes it easier for others to recognize your business.

Finding Your Target Market

Once your account is set up, you’ll want to follow others. My advice is do not go crazy and follow hundreds of accounts. You can get your Twitter account banned for what’s termed “aggressive following” and “aggressive follow churn.”

This means follow accounts that are meaningful to you. If you’ve got 50 accounts that you want to follow, by all means, go for it. The hope is those accounts will follow you back.

I’ve had good success on Twitter with my target market following back. What’s surprising is when someone influential from outside of your target market follows your account, and then some of their followers become interested, too.

Big Grey Horse Media’s target market is Texas. I’ve followed wineries, companies I like, restaurants, people, businesses and individuals that compliment what we do, etc. It was easy to find accounts to follow because I simply did a search for “Austin.” Or “Texas winery.” Or a person’s name. See how easy that is?

For your target market, you want to follow the businesses or individuals who are your customers. It really doesn’t matter if your business is set up as B2B or B2C. Twitter makes it easy to find people who will be interested in what you are doing.

There’s a search function in Twitter. Go to it, type in the name of your target or a search string that will help you find your target. Hit “search” and boom! There’s a handy list of accounts related to your search.

Remember that your target market is businesses and/or consumers who buy your product or service. While it’s fine to follow others who will never be your customers, it’s more important to follow accounts that might need your product/service than it is to follow your friends or your mom.

Engaging Your Target Market

There are two methods I’ve used to market Big Grey Horse Media on Twitter. The first is to simply be honest and state what you do and how you can help. There’s nothing wrong with this method, but I’d use it with caution.

The reason I caution you to market yourself honestly on Twitter is you don’t want to spam others. I also haven’t had anyone choose Big Grey Horse Media simply because I offered our services via a Twitter DM (direct message) or a tweet. While some people do this and secure new gigs, I would be very careful. It’s a fine balance between doing a little marketing and spamming someone who doesn’t know you.

My ideal way to engage Big Grey Horse Media’s target market is to follow accounts (whether you initiate the follow or are following someone back) and listen to what they say.

As you listen to the tweets, look for patterns. What is your target market talking about? Who do they follow? Who do they interact with?

Sometimes you have to follow the chain to get the complete picture. I guarantee, however, that when you begin investigating you will find a way you can help with your products/services. But you have to listen and be patient.

There’s two ways I’ve had great success with Twitter:

1) Obtaining interviews

2) Developing relationships

Both of which can lead to greater things down the road. You gotta pick the low-hanging fruit first, though.

Building Relationships

Marketing on Twitter is all about relationships. Unless you are already doing business with someone and decide to follow them on Twitter, you have a cold relationship. Having someone follow you, or following them, doesn’t mean the plate’s hot.

Take your time. As I mentioned before, listen to what the business or person is saying on Twitter. What do they talk about? Who is their target market? Who do they follow?

Over time, you can develop awesome relationships that will spread to your other social media channels. If you have folks following you across the board, that’s great! You’re definitely taking the right approach.

I’d caution to take your time and allow things to happen naturally. I would not stalk other Twitter accounts or try to engage them in ways that aren’t natural. I also would NOT push my business on anyone. That’s not Twitter’s purpose.

Another way you’ll build relationships on Twitter is to tweet your blog posts, announcements, PR, etc. Make sure you do this so folks know what’s going on, but never use your Twitter account simply to toot your horn.

Social media’s about relationships. Say it again. Social media’s about relationships. Burn this into your brain.

No one wants to know every thought that you have, as you have it. Unless that’s your purpose and you have a large following who digs your humor, make Twitter be about others, too.

Re-tweet things that catch your eye. Things that your followers will enjoy.

Send a tweet when someone you admire wins an award or receives positive PR. Spread the love.

Favorite tweets you dig.

Turning Your Target Market Into Clients

If you do all that I’ve suggested so far, you’re building credibility and trust with your target market. Only you can say when the time is right to approach with a deal, but if you’ve warmed your targets up, they will begin to come to you. Marketing on Twitter 2

The best way to get business, and the only way to get business, is to solve someone’s problem. If you’re doing your job right on Twitter, you’ll solve problems and earn the position of an authoritative source. Once you’re seen as credible,  you’ll have no problem closing the sale.

Bottom line: Twitter’s a blast. I’ve learned so much over the years and the fun continues. I’d say the biggest mistake people make is going full steam ahead with a Twitter business account and then petering out in a few weeks or months. If you decide Twitter isn’t for you, the best thing you can do is close your account. Nothing smacks unprofessional more than a Twitter business account with zero followers and one or two tweets.

If you’re still scratching your head and confused about how to make Twitter work, reach out. I’m happy to help you grow your online presence.

Blogging With Big Grey Horse Media: Three Amazing Years

I’ve reached a milestone. I’ve been blogging with Big Grey Horse Media for three years, and it’s been one of the best experiences in my life.

As a writer, you’d think that maintaining a blog would be easy to do. During the last three years, I’d say the majority of the time this blog was a chore to keep up with.

I started blogging around Thanksgiving in 2010. I’ve had periods where I blogged and more periods where the blog stagnated. Honestly, it was more work than pleasure. To be brutally honest, the majority of these three years, I only blogged because I felt it was part of my responsibility to do so. There was one period in the past where I happily showed up to post.

The majority of the time, this blog was an afterthought. My client work always took precedence. After all, that’s what paid the bills.

I reckon that for most bloggers, this is a common occurrence. You start off strong and you fade quickly. Or you start with the best of intentions and fizzle out but keep going…without inspiration…and your blog sucks. But you keep posting, because you think it’s the right thing to do.

It’s not. One thing I do know is that blogging because you feel you must is wrong. Your readers will know your game and leave.

I love how my company’s grown. I’m very proud of what we do and the customers we serve. What amazes me the most is how this blog has evolved, developed, and grown. From where I started in late 2010 to where we are now, three years later at the end of 2013, is a completely different place.

My blog’s canvas certainly has painted a different picture from what I imagined it to be.

When I dug in last summer and dedicated my time to regular posting, I realized that this is really where I want to be. I love visiting restaurants and doing reviews. I enjoy working with other writers and having their voices be part of Big Grey Horse Media. I love the PR we’re getting and I love seeing folks come from UrbanSpoon and Foodio54.

I dig how Big Grey Horse Media’s social media channels send hundreds of readers our way each month.

If you were a newbie blogger and asked me how to do it, I think my answers would mirror what I said when I wrote this blog post. However, I’d also add this to the mix:

Be willing to grow with your blog. Setting goals and planning editorial calendars is something every blog owner must do. You gotta have a road map to work from.

Keep your eyes open, however, to the signposts along the way. Sometimes a side adventure is waiting for you. More so, a new road may appear that will take your blog to super stardom.

This coming year, Afriel and I have all sorts of fun planned for the Big Grey Horse Media blog. As always, we invite your comments and thoughts. Feel free to contact us here or email

Thanks to each of you who visit Big Grey Horse Media’s blog. We appreciate you so much – we couldn’t do it without you! Thanks for reading, commenting, and sharing. Happy holidays to you and yours!